We designed a logo that is made up of multiple shapes, each representing a different facet of the organization. The purple ball at the bottom of the logo leading up to the blue triangular stairs represents a person coming home.
We felt that the primary logo would be best used on mediums with plenty of room to breathe, unrestricted by space. It serves as the origin from which the rest of the logo variations stem.
For the English text, we chose a font that conveys a fresh, youthful, and current energy. In contrast, the Hebrew font has a rough and classical display typeface, inspired by 1940s Yiddish newspapers, printed in movable type. The original Hebrew font is a narrow variation of square Ashkenazi fonts of the Drogo.
Fonts in use
Using the Noto Sans font family enabled us alternating the weights, creating a more visually interesting typography. This technique can be used to emphasize words and phrases, as shown here.