UK BASED FINANCIAL COMPARISON WEBSITE
Diving into the user journey, we mapped out the flows for the different financial products to be compared. Ensuring the layout was functional and easy to navigate.
Due to the complexity and details for each product, we created informational dropdowns that would educate the user while not bombarding the screen.
We also effectively created easy navigation of the Comparo Knowledge Base, to help the user become an expert on money matters.
Using effective filtering and sorting options we allowed users to find the ultimate products according to their exact requirements.
The different financing and banking options are presented with clear call to actions and smooth transitions to the relevant product website.
Our aim was to make finding the best product easy and smooth with as little friction and steps as possible.