GK Advisory

A Boutique Legal Consultancy Firm.

Location:

Tel Aviv

Industry:

Legal

Services:

• Brand Strategy & Positioning
• Brand Identity | Brand Book
• Print & Digital Collateral | Stationary
• Website Design & Development

GK Advisory is a boutique consultancy firm focusing on Anti-Bribery and Corruption (ABC) and Anti-Money Laundering (AML) Compliance and Crisis Management.

GK Advisory sought to create a brand which represented their reputation of offering practical and expert advice - honing the best of international standards. Branding in the legal landscape is known to encompass predictable themes and conservative visual language.

In contrast the GK team wanted to push the envelope whilst representing the firm in a sophisticated, global and professional manner. Together we went through an extensive strategic branding process that allowed us to focus on the exact vision of the client.

We sought to create a concept that was professional and elegant and showcased the firm as a boutique consultancy. The branding is centered around deep olive hue and organic/abstract imagery. We added complementary shades of grey, which featured across the business cards, corporate stationery and web design. Coupling sophisticated serif fonts with minimalistic fonts, we were able to achieve a look that was modern yet also embodied the professional nature of the industry and firm.