A BOUTIQUE Legal CONSULTANCY firm

Case

Industry

GK Advisory

Legal

Year

2020

Services

Brand Strategy & Positioning

Visual Identity

Content

Logo

UX/UI

PROCESS

Branding in the legal landscape is known to encompass predictable themes and conservative visual language. In contrast the GK team wanted to push the envelope whilst representing the firm in a sophisticated, global and professional manner. 

 

Together we went through an extensive branding process that allowed us to focus on the exact visual identity and vision of our client, both on the strategic and design level.

CONCEPT

We sought to create a concept that was professional and elegant and showcased the firm as a boutique consultancy. 

The branding is centred around deep olive hue and organic/abstract imagery. We added complementary shades of grey, which featured across our business cards, corporate stationery and web design. 

 

Coupling sophisticated serif fonts with minimalistic fonts, we were able to achieve a look that was modern yet also embodied the professional nature of the industry and firm. 

BUSINESS CARDS

BROCHURE

HiPitched. 2020

WE DON'T JUST MAKE THINGS PRETTY,

we make things human. 

JERUSALEM // TEL AVIV 

+972 58 - 636-2338

avital@hipitched.com