A BOUTIQUE Legal CONSULTANCY firm
Brand Strategy & Positioning
Branding in the legal landscape is known to encompass predictable themes and conservative visual language. In contrast the GK team wanted to push the envelope whilst representing the firm in a sophisticated, global and professional manner.
Together we went through an extensive branding process that allowed us to focus on the exact visual identity and vision of our client, both on the strategic and design level.
We sought to create a concept that was professional and elegant and showcased the firm as a boutique consultancy.
The branding is centred around deep olive hue and organic/abstract imagery. We added complementary shades of grey, which featured across our business cards, corporate stationery and web design.
Coupling sophisticated serif fonts with minimalistic fonts, we were able to achieve a look that was modern yet also embodied the professional nature of the industry and firm.