When it came to branding their organization, the Habayta team had a few significant goals. They were hoping to achieve:
• Brand awareness
• Brand affinity
• Speaking engagements
• Donor interest
First, we created several avatars based on the various personalities of Habayta's target consumers. We then explored what brand elements would appeal to them, including colors, fonts, wording, and imagery. Finally, we determined the parameters by which Habayta would measure success.
We defined. . .
In our rapidly-changing modern world, people are desperately yearning for something true that has been lost along the way.
Habayta is a global community of people on a journey home - together. Through Torah, music, prayer, and shared experiences, Habayta empowers individuals to cultivate self-awareness, God-consciousness, and growth-oriented community.