A Creative Agency for The Cannabis Industry
UX / UI
Social Media Curation
User Persona Research
The cannabis industry is growing at an exponential rate and on a global scale.
As the industry grows, there is more of a need then ever before to stand out from the crowd.
Consequently pre existing companies and those new to the space are finding themselves in need of a one stop shop to service all of their design, branding and digital requirement.
The visual language of HASH was a deliberate step away from the conventional “GREEN LOGOS” that have saturated the market up until now.
What will differentiate the leading cannabis companies are those with a distinctive brand.
Fusing strong imagery of pink smoke with striking black and white contrasts, we created an awe inspiring look that was both slick and adventurous.
THE NAME & LOGO
The word “HASH” is derived from the arabic word “hashish” which means an extract of the cannabis plant, containing concentrations of the psychoactive resins.
"HASH" also hints to “#hashtag#” - the digital symbol heavily used in social media and tagging, for a viral feel.
As a sub brand of the HiPitched Agency, who’s logo is an “H” that also looks like a hashtag, we were able to keep a consistent visual and association through this logo.
SOCIAL MEDIA STRATEGY
HASHcreative was launched on Facebook & Instagram and the content strategy was focused around leading cannabis brands.
This in turn created a feel of a HASH cannabis lifestyle magazine, featuring the most innovative and slick brands.