HASHcreative

A Creative Agency for The Cannabis Industry 

Case

HASHcreative

Industry

Cannabis

Design

Brand design

Logo design

Website Design

UX / UI

Strategy

Copywriting

Social Media

PROCESS

The cannabis industry is growing at an exponential rate and on a global scale.

 

As the industry grows, there is more of a need then ever before to stand out from the crowd.

 

Consequently pre existing companies and those new to the space are finding themselves in need of a one stop shop to service all of their design, branding and digital requirement. 

CONCEPT

The visual language of HASH was a deliberate step away from the conventional “GREEN LOGOS” that have saturated the market up until now.

 

What will differentiate the leading cannabis companies are those with a distinctive brand.

 

Fusing strong imagery of pink smoke with striking black and white contrasts, we created an awe inspiring look that was both slick and adventurous.

THE NAME & LOGO

The word “HASH” is derived from the arabic word “hashish” which means an extract of the cannabis plant, containing concentrations of the psychoactive resins.

 

"HASH" also hints to “#hashtag#” - the digital symbol heavily used in social media and tagging, for a viral feel.

 

As a sub brand of the HiPitched Agency, who’s logo is an “H” that also looks like a hashtag, we were able to keep a consistent visual and association through this logo. 

SOCIAL MEDIA STRATEGY

HASHcreative was launched on Facebook & Instagram and the content strategy was focused around leading cannabis brands.

 

This in turn created a feel of a HASH cannabis lifestyle magazine, featuring the most innovative and slick brands.

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Get in touch:

avital@hipitched.com