HASHcreative

A Creative Agency for The Cannabis Industry 

Case

HASHcreative

Industry

Cannabis

Location

Israel 

Design

Brand design

Logo design

Website Design

UX / UI

PROCESS

The cannabis industry is growing at an exponential rate and on a global scale.

 

As the industry grows, there is more of a need then ever before to stand out from the crowd.

 

Consequently pre existing companies and those new to the space are finding themselves in need of a one stop shop to service all of their design, branding and digital requirement. 

CONCEPT

The visual language of HASH was a deliberate step away from the conventional “GREEN LOGOS” that have saturated the market up until now.

 

What will differentiate the leading cannabis companies are those with a distinctive brand.

 

Fusing strong imagery of pink smoke with striking black and white contrasts, we created an awe inspiring look that was both slick and adventurous.

THE NAME & LOGO

The word “HASH” is derived from the arabic word “hashish” which means an extract of the cannabis plant, containing concentrations of the psychoactive resins.

 

"HASH" also hints to “#hashtag#” - the digital symbol heavily used in social media and tagging, for a viral feel.

 

As a sub brand of the HiPitched Agency, who’s logo is an “H” that also looks like a hashtag, we were able to keep a consistent visual and association through this logo. 

SOCIAL MEDIA STRATEGY

HASHcreative was launched on Facebook & Instagram and the content strategy was focused around leading cannabis brands.

 

This in turn created a feel of a HASH cannabis lifestyle magazine, featuring the most innovative and slick brands.

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EMERGENCY FILTER BUSINESS CARDS

We ideate creative solutions people won't forget.  For our recent production of business cards we added an "emergency filter" strip to the end of the card which can be ripped off and rolled to be used as a filter to roll a spliff.

A memorable and useful spin for every meeting and conference.

HiPitched. 2020

WE DON'T JUST MAKE THINGS PRETTY,

we make things human. 

JERUSALEM // TEL AVIV 

+972 58 - 636-2338

avital@hipitched.com