JEWISH HIP HOP ARTIST
L'Chaim OG is an international artist fusing Jewish themed rap with his Hip Hop music. A very unique style and genre sets him and his music apart. His music aims to inspire people to achieve their destiny despite challenging circumstances.
The album is called 'What's the Hechsher?'
A hechsher is usually a stamp of approval verifying the process, production and ingredients of a food, restaurant, etc according to Jewish dietary requirements.
Among orthodox communities 'What's the Hechser' is the vernacular used to ensure a food is fit for consumption.
For each song we created a customized 'Stamp' represented by a different 'hechser' , proving each song is 'fit for audio consumption'.
Each song in the album focuses on a different Jewish theme/concept and thus we set out to create an educational brochure focused on extrapolating the major themes in the lyrics of the songs through definitions, quotes and insights (footnotes).
This digital collateral is used to accompany the album and enhance the user's experience, providing both English, Hebrew and transliterations.
LISTEN TO THE PROMO