L'chaim OG

JEWISH HIP HOP ARTIST

Case

L'chaim OG

Year

2020

Industry

Hip Hop

Services

Creative Direction

Artwork Design

Logo Design

Photography

CONCEPT

The album is called 'What's the Hechsher?'

 

A hechsher is usually a stamp of approval verifying the process, production and ingredients of a food, restaurant, etc according to Jewish dietary requirements.

Among orthodox communities 'What's the Hechser' is the vernacular used to ensure a food is fit for consumption.

 

For each song we created a customized 'Stamp' represented by a different 'hechser' , proving each song is 'fit for audio consumption'.

COLLATERAL

Each song in the album focuses on a different Jewish theme/concept and thus we set out to create an educational brochure focused on extrapolating the major themes  in the lyrics of the songs through definitions, quotes and insights (footnotes).

This digital collateral is used to accompany the album and enhance the user's experience, providing both English, Hebrew and transliterations.

ALBUM ARTWORK

  • Spotify
  • Twitter
  • YouTube
  • Instagram

LISTEN TO THE PROMO

HiPitched. 2020

WE DON'T JUST MAKE THINGS PRETTY,

we make things human. 

JERUSALEM // TEL AVIV 

+972 58 - 636-2338

avital@hipitched.com