Our process began with a workshop defining the USP of the brand.
For Jews in the Diaspora, the cemetery would offer the opportunity to be buried in Jerusalem with unrivaled respect. Situated at the entrance to the world’s holiest city, is a private cemetery with a panoramic view of the tranquil Jerusalem Hills.
This is what led us to naming the brand - Sha’ar HaMenuchot – a name which would encompass a vision of unprecedented scale and sanctity, offering world-class Jewish burial in Israel’s holiest ground.
We then moved on to market analysis, assessing the user personas of potential customers in order to establish what concierge services Sha’ar HaMenuchot would offer.