YORAM RAANAN

digital storytelling for award winning contemporary artist -Yoram Raanan. 

Case

Yoram Raanan

Industry

Fine Arts

Year

2018

Services

Branding

Creative Direction

Video & Photography

Content Strategy

PROCESS

We worked closely with Yoram on this project and the initial branding and digital assets were inspired by a phoenix arising from the ashes.

Yoram arose from the fire and felt that the Phoenix symbolised a 

rebirth.

This homecoming of true creative spirit was our driving force and we aimed to express this narrative in every endeavour of this project.

Photography

CONCEPT

We took a multi-disciplinary approach in terms of the mediums manipulated to tell the story.

 

The digital art created incorporated remnants from what remained from the fire, a few scraps of melted plastic and old photographs.

 

We were able to translate the story across all platforms including video, photography, products and social media. 

We created ravishing compilations from pieces of rubble left over from the fire, which Yoram Collected. These were cleaned up and captured in the most striking images. 

Product Design 

The Floors Collection was inspired by old photographs of the original studios floors. Yoram technique leaves what we coined as “creative collateral”, boasting incredible compositions from puddles of overlaying left over paint.

The creative Collateral Collection was used for a commercial e-commerce platform which allows customers to order objects with images of the artworks. 

Video 

We produced a video that was shared by large media outlets and drew a lot of global attention, to Yoram story, but more importantly his art. The video lead to hype in some parts of Asia and recently his works were exhibited in a Solo exhibition in Taiwan. 

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Get in touch:

avital@hipitched.com