I help founders post-exit, creators, industry experts, and thought leaders discover the essence of who they are and share it with the world in the most powerful way possible.
Unfortunately, I can’t quiet down your overcrowded industry. But by developing a clear brand strategy and a distinct verbal and visual identity, I can make sure your personal brand becomes a captivating voice above the noise.
First, I go deep to figure out who you are, how you want to be seen, and what’s happening in your industry.
Next, I translate your deepest values and loftiest goals into a distinct tone of voice and visual identity that speaks to your target audience.
Finally, I give you the tools you need to send your brand out into the world with confidence.
I began my career at a political organization that supports bipartisanship in Washington DC. In 2014, I moved to London, where I worked at the Israeli Embassy helping Israeli startups develop their business strategy and raise capital.
In 2016, I moved to Israel and became the Head of Business Development for Venture Capital fund 83North (Greylock). Through these roles, I realized that so many people have valuable products and inspiring stories, but they simply don’t know how to get seen and heard by the right audience.
So in 2018, I founded HiPitched, a boutique strategic branding agency that helped companies clarify their message and get it out into the world. But in 2024, something shifted. As I began to show up more boldly in my own personal brand, I saw how powerful it could be. That’s when I realized that this is what I love doing most: helping individuals find their voice, shape their story, and build personal brands that feel authentical to them—and unforgettable to everyone else.
I’m a proud Orthodox Jewish wife and mother of two little girls. I know, not necessarily what you were expecting, but I make it my business to smash stereotypes.
I'm also a keynote speaker sharing my life, business, and branding secrets on a global stage.
Read more about my keynote speaking and media coverage.
When I think about what drives my company’s success, it’s the ability to pay it forward.
For each project, I donate 10% of my net profit to a nominated charity.
Alright, that’s enough about me.
It’s time to hear your story.
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