We kicked off the process with a brand strategy workshop exploring what the key business objectives for the near future were and how they felt a website would make these objectives easier to achieve. We then went on to explore the story of the brand and the different personas of their ideal customer. This in turn gave us a clearer understanding of what the values and personability of the brand should look like.
One of our key takeaways from the workshop was that Sabbia was deeply committed to sustainability:
Making a a conscious commitment to your comfort & our planet.
All of Sabbias pieces are designed, developed & manufactured in the UK, with care & consideration. They also ensure that that the factories they work with pay fair wages, use water soluble dyes and have a zero-waste policy.
The company were also inspired by the HiPitched pledge to give 10% net profit from each project to a nominated charity and this was something that they too wanted to incorporate in some form.