A London-Based Womenswear & Lifestyle Brand.




Luxury Fashion


Brand Strategy & Positioning
Website Design & Development
Sabbia Studio was founded by a cohort of women from different walks of life with one shared goal - to fill the gap of wardrobe favorites whilst maintaining a strong responsibility to the environment.
We kicked off the process with a brand strategy workshop exploring what the key business objectives for the near future were and how they felt a website would make these objectives easier to achieve. We then went on to explore the story of the brand and the different personas of their ideal customer. This in turn gave us a clearer understanding of what the values and personability of the brand should look like.

One of our key takeaways from the workshop was that Sabbia was deeply committed to sustainability:

Making a a conscious commitment to your comfort & our planet.
All of Sabbias pieces are designed, developed & manufactured in the UK, with care & consideration. They also ensure that that the factories they work with pay fair wages, use water soluble dyes and have a zero-waste policy.

The company were also inspired by the HiPitched pledge to give 10% net profit from each project to a nominated charity and this was something that they too wanted to incorporate in some form.

Sabbia is minimalistic in its aesthetic and so drawing from Middle Eastern Roots & Desert land the brand decided to go with a more neutral color palette.

When it came to designing the site, implementing their commitment to sustainability was of the upmost importance. We ended up deciding to dedicate a whole page of the site, to showcasing the process and manufacturing of the items.

The site also needed to be unique in design since it would act as the brands ‘store front’. We thus decided to embark upon a custom shoot which provided us with beautiful and engaging imagery to use across the website and later social media. We also wanted to make sure that each page would have maximum functionality and minimum “fluff” ensuring that the end result would be an e-commerce site which would be both design and user centric.

Client Testimonial:

“Working with HiPitched was so incredibly helpful from start to finish. The team were invaluable in helping us define our tone of voice, our edge but most importantly our overall brand strategy. This was done through their customized brand workshop. We found that the questions they asked really triggered a deeper thought process and understanding into our Whys and Hows.

They also inspired us with their own social giving initiative, which in turn led to us to create SABBIA SUBMISSIONS - giving young artists the possibility to have their work featured in our collection, with all proceeds of their design going to a selected charity.”