We kicked off the process with a brand strategy workshop exploring the key business objectives for the near future and how a website would make these objectives easier to achieve.
We then went on to explore the story of the brand and the different personas of their ideal customer, giving us a clearer understanding of the values and personality of the brand.
One of the most important takeaways from the workshop was Sabbia's deep committed to sustainability. Making a a conscious commitment to your comfort & our planet.
All of Sabbia's pieces are designed, developed, and manufactured in the UK with the utmost care and consideration for the environment. They ensure that the factories they work with pay fair wages, use water soluble dyes, and enforce a zero-waste policy.
This lead us to create a strong set of company values.
Sabbia is minimalistic in its aesthetic. Drawing from Middle Eastern roots and desert landscapes, the brand decided to go with a more neutral color palette.
When it came to designing the site, implementing their commitment to sustainability was of the utmost importance. We dedicated a whole page of the site to showcasing the process and manufacturing of the items.
The site also needed to have a unique design, since it would act as the brand's store front.
We decided to set up a custom shoot in order to get beautiful and engaging imagery to use across the website and social media. We also wanted to make sure that each page would have maximum functionality and minimum “fluff,” ensuring that the end result would be an e-commerce site which would be both design and user centric.