The Sabbia logo in black.

A London-based womenswear & lifestyle brand.




Luxury Fashion


• Brand Strategy & Positioning
• Website Design & Development

A variety of Sabbia's scarves displayed on mannequin heads and stools.
Sabbia Studio was founded by a cohort of women from different walks of life with one shared goal - to fill the gap of wardrobe favorites while maintaining a strong responsibility to the environment.
The Sabbia scarf collection 1 including a variety of colors.
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“Working with HiPitched was so incredibly helpful from start to finish. The team were invaluable in helping us define our tone of voice, our edge, but most importantly, our overall brand strategy. This was done through their customized brand workshop. We found that the questions they asked really triggered a deeper thought process and understanding into our Whys and Hows."


We kicked off the process with a brand strategy workshop exploring the key business objectives for the near future and how a website would make these objectives easier to achieve.

We then went on to explore the story of the brand and the different personas of their ideal customer, giving us a clearer understanding of the values and personality of the brand.

A slide from the branding workshop asking Sabbia to define their personality using a sliding scale and a variety of traits.

One of the most important takeaways from the workshop was Sabbia's deep committed to sustainability. Making a a conscious commitment to your comfort & our planet.

All of Sabbia's pieces are designed, developed, and manufactured in the UK with the utmost care and consideration for the environment. They ensure that the factories they work with pay fair wages, use water soluble dyes, and enforce a zero-waste policy.

This lead us to create a strong set of company values.

A slide from the branding workshop asking what value Sabbia provides and fill in the blank sentences.


Sabbia is minimalistic in its aesthetic. Drawing from Middle Eastern roots and desert landscapes, the brand decided to go with a more neutral color palette.

A collage inspiration board with the Sabbia logo, pantone tan color, and a collection of images of women wearing head scarves.

When it came to designing the site, implementing their commitment to sustainability was of the utmost importance. We dedicated a whole page of the site to showcasing the process and manufacturing of the items.

The site also needed to have a unique design, since it would act as the brand's store front.

We decided to set up a custom shoot in order to get beautiful and engaging imagery to use across the website and social media. We also wanted to make sure that each page would have maximum functionality and minimum “fluff,” ensuring that the end result would be an e-commerce site which would be both design and user centric.

High-fidelity wireframes of the Sabbia website home page, product page, about us page, and sustainability page.


A woman with her back to the camera wearing a peach, grey, and blue Sabbia scarf tied over her hair.A woman facing the camera, but only seen from the neck down with a blue Sabbia scarf tied around her neck.A woman seen from the neck down wearing a peach, grey, and blue Sabbia scarf tied around her torso and arm.A woman's arm with a blue and purple Sabbia scarf tied around it.
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